I recently purchased a brand new rear hatch seal and was about to throw it in the car before taking it to my tech to have some work done on my car. Then I thought about how easy it might be, and took it back out. I found this DIY and waited till I got the car back so I could take a stab at this. Well it took me a while to clean all the old glue off, but thanks to all of your excellent suggestions I was able to pull it off perfectly. Thanks a million. What a great resource this is. I'd recommend one thing - when you remove the old hatch seal, try to keep it in one piece and place it on the ground - exactly how it was on the car - and out of the way: you can use the old seal as a reference for how the new one should go in. Maybe it was just me, but I found it wasn't obvious and I had to continually check the old one to make sure I had it right. When it was shipped to me it came folded up and it retained a lot of extra bends: give it time to "relax" and regain it's natural shape. Once it was installed - following Bob's instructions (thanks Bob) - I took a tube of silicon grease and thoroughly lubed the installed seal then left the hatch open for a few hours, re-applying more silicon over the course of the afternoon: the new rubber really sucked it in and I'm convinced my new seal will remain pliable and waterproof for years to come. I saved a few $$$ I'm sure, thanks to you guys.