I don’t think I was comparing the 968 pump with a Maserati pump at all, the article seems to be very general / generic pumps ( it just happened to have been posted on a Maserati forum ) .. but yes, different animals , different location ; and to my knowledge, the Maserati does not even have a fuel filter, it’s just a screen that’s a part of the pump which keeps out impurities ..
As for cost, yup, you can find 968 pumps for anywhere between $ 100 and $ 300 , depending on where you get them ( from Porsche it’s going to be closer to the high end + ) but if you’re not a DIY-er, as easy as it may be to change, it’s likely going to add a minimum of two hours labor , and around these parts the average going rate for reputable independent shops runs about $ 200-$225 per hr. So not all that cheap when you add parts and labor ..