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So, the story on restaurant wine markups, at least in the US, is that most bottles are offered at anywhere from 2 to 3 times their wholesale cost. It isn't unusual for wineries who want to move product to discount their wholesale price to a distributer. The price you pay for a glass of wine in a restaurant or bar is usually the the wholesale cost of the bottle. There are three or four glasses of wine in a bottle depending on how generous the pour is. The business needs to recover the wholesale priced paid with the first glass because if the bottle isn't consumed by the end of the day, it generally gets dumped. Some winery tasting rooms will hold a bottle over to the next day if they have a way to gas the bottle. You are seeing more wine bars the use a nitrogen to move wine from bottles to glass which keeps the wine fresh in a partially full bottle, which can lead to a lower glass price. More and more wineries are offering wine in small kegs.
When I settle into a permanent residence here in Oregon, I'm going to have a small wine bar in the house where I can have say 3 or 4 different bottles on tap.
Chris Vais
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