NOOOO!!!!!! Do not use that stuff on your wheels!!! Way to corrosive...
If you have a ton of nasty brake dust baked on - best thing to do is pull the wheel off the car. Then use some tar remover of your choice and lot's of scrubbing with a stiff brush. If you use the little green sponges from the kitchen with the scrubby pad, that might scratch the wheel.
Once you've gotten it clean, put a couple of coats of good hard wax on them.
Then each time you wash the car, wash the inside of the wheels completely with the same soap you wash the car with. Use a different rag of course! I use a microfiber towel and it works great!
Here's a pic of my wheel: