Okay, here is the true deal on gasoline additives. Since I work for ExxonMobil and head up an engineering group in a refinery, you can take this to the bank>
All gasoline is the same, except for additization. Gasoline is blended to an ASTM specification that is used by all refiners. In fact, as a function of shipping gasoline over pipelines we are required to pull samples of the shipment blend and test it to ASTM standards. The pipeline companies are also interested in this from a liability standpoint also. Since pipelines are highways to areas and are common to a number of refineries, no one wants a pipeline contaminated with off spec product if they are going to get into the same pipeline.
Oddly enough, ASTM standards do NOT measure octane rating........that is a marketing and product quality issue pertinent to the refiner. But, if you claim that your gasoline is 92 octane, the US DOT will test your products and determine if you have been misleading the public. State DOT agencies will also do similar certification testing.
Also, since gasolines are all the same, and since there are not always terminals in which to store product for each refiner, we do exchange deals: ie. if I have a terminal in Chicago and Chevron does not, I will provide gasoline to Chevron out of my Chicago terminal in "exchange" for either product from one of their terminals in an area that I market but do not have a method to get product to the area, or for money.
Since all gasoline is "the same", yet we want to differentiate "brands", product is additized as it goes into tank trucks. For this reason, if I am pulling out of a Chevron terminal (example above), I will load a tanker with Chevron produced gasoline, but will maintain an additization facility at their terminal, so that I can add additive to my tank truck as I am filling the truck.
Finally, there are several manufacturers of additives, and they are all similar. What the refiner can do is vary to type and dosage of additive to fit the company's internal specifications. So, you may "notice" a difference between brands. Some say they can notice a difference, and there is the camp that some of us are in that says that brand differentiation is a marketing gimmick. You'll have to decide which camp to be in.
To give you a feel for it........additization adds less than a nickel per gallon to the cost of product for the marketer.
For ExxonMobil product, it is true statement to say that we put a larger does of additive into our super product......that was decided by marketing when they came up with the "driving your engine clean" theme. But, if you can be objective, you have to ask the question of "how much additive is enough"? My personal belief is that I don't witness any differentiation in engine wear or "cleanliness" between the octanes that I run (super in my P-car and regular in my SUV).
I'm certain this posting will brew up a storm, but believe me when I say that "all gasoline is the same". There is one caveat.......independent marketers like the Mom and Pop gas stations or some of the secondary branders who do not manufacture their own product...........are not obligated to additize as long as they do not market their product as "additized".