I love Audis (daily driver is an 08 A4 6MTQ) though I am not a huge fan of the interior of the B8s. They just feel cheaper, I don't like the dash layout and I hate the silver MMI surround that can't be changed no matter what option you select (woodgrain, aluminum, carbon fiber, etc). I nearly pulled the trigger on ordering a 2011 S4 but held off, just didn't feel right inside. The new seats are much improved though, I hate the stock seats in the B7s. I've finally gotten them adjusted to where they don't kill me on trips, but not enough side lumbar support. And no sport seat option on the B7s either.