The "Poor Man's Porsche" has been the entry-level model as long as I can remember. And sadly, the 968 *is* the 924, just 14 model years later...
Despite the comments on any forums about what we "educated few" would pay for a car now, the truth is none of us are shopping and our opinions don't count for much as a result. The only opinion that counts is the one from the guy with the cash in his pocket who just answered your ad.
I would clarify earlier comments - the price is not set by the buyer alone, it's set by the combination of the buyer and seller, both of whom define the "market". Using Kim's car as an example of a low selling price is a bit of a falsehood, as he would have gotten quite a bit more for his car had he held on for a few more days.
As with anything, it's in the presentation - and that starts long before the sale. I can't count how many times I've seen an ad for a Porsche that says something like "If you know anything about the 924/944/968, you know what I'm selling" and then includes a few amateur photos of a dirty car in a driveway... My expectation going in is already way lower than a more compelling advertising outlay would generate. I want to see pictures of the car in interesting places that I imagine I want to visit, in situations that I imagine I'd enjoy, etc.
The communication of what these cars are and their potential is complicated enough to require a dedicated website just to sell them. Take out a domain name for $15 for a year, call it "SellingMyBeautiful968.com", and put some pages on it... The next time you take your car somewhere interesting, take a picture of it with a stunning backdrop, because *that's* the picture you want in your eventual ad...