yup - it's a natural "bowl". outdoor amphitheaters, like the hollywood bowl, are built just like that for a reason. i've often thought that the stereo would have sounded a lot better if the rear speakers were located farther back. they were obviously concerned about what it would sound like if the rear area were full of stuff.
there do seem to be a lot of members who know a bit about acoustics. it's a lot of what i have been doing full time since 89, touring for years with various bands as an engineer, and designing recording studios when i was off the road. i still tweak the odd room here and there, and every once in a while get to mix a show, but i am pretty much now sitting back and directing others. i've had enough cold pizza and warm beer for a lifetime.
as for percentages, actually it's almost all external, but not from the exhaust. this is easily shown by the difference in what you hear with the stock exhaust vs an aftermarket one. the sound pressure level change is minimal, but it goes from not being able to hear it at all, to easily hearing it in the cabin. the noises are mostly wind generated, either by passing over the body surfaces, or from the tires spinning in fairly enclosed resonant spaces.
the problem is there is no escape for the sound. it just bounces around in the cabin. there is nothing much to absorb it either. the roof and the floor are essentially parallel to each other, as are the doors and windows which doesn't help either.
the most important surfaces to cover are the big ones that are parallel to others. this will prevent the back and forth resonance. then, cover the large membranes that like to vibrate. unfortunately we can't easily get to the roof or the floor, but these would be huge in dampening sound. the wheel wells are important too, especially in a hardtop model.
94 Midnight Metallic Blue Cab Porsche 968 w/deviating cashmere/black interior and WAY too many mods to list - thanks to eric for creating
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"It isn't nearly as expensive to do it right as it is to do it wrong."