Any time you get a tire up to temperature - call it minimum 5-10 minutes of hard driving, that's a heat cycle.
As a long time (20 years) Hoosier racer...in general, and if you treat 'em good, you'll get a solid 10-12 heat cycles on R7s before they start to tail off. They'll continue to drive the same but you'll notice that lap times will begin to slip and you'll need to back up your braking points, and you can't carry the same speeds through the mid-corners.
But let me ask: what are you doing with them? HPDE or are you competing for times/positions? If I were doing HPDE/TNIA and looking for a long-wearing, fun-to-drive tire that offers decent performance compromise, I'd probably buy 200TW Continental ExtremeConact (Hoosier family) or something like the 100TW Nitto NT-01. I've driven both in my historics racer and like them. Or check our Grassroots Motorsports regular tire comparos for the fastest 100TW or 200TW options for something that may be faster.
As much as I love and use Hoosiers in my regular race cars, to me they are too expensive and offer too short a life to just go dawdle around in. Those tires are made for true-up competition. - GA